Designed advanced web applications for John Deere dealers, enabling them to analyze detailed machine service statuses and communicate service estimates directly to end customers.

• I incorporated design thinking methodology into our product development cycle to ensure that user feedback was central to every stage of design.
• Performed user research and interviews to better understand the needs and challenges of our dealers, which helped us make important design improvements.
• Designed user flows, journey maps, and information architecture to outline the end-to-end process, ensuring a seamless and cohesive user experience.
• Created detailed wireframes and interactive prototypes to clearly communicate design concepts and functionalities.
• Led usability testing sessions in order to validate design solutions and make iterative improvements based on user feedback.
• I used various design tools, including Figma, FigJam, Mural, and whiteboard to establish user interfaces and facilitate team collaboration.
• Utilized HTML, CSS, and React for front-end development, ensuring a responsive and interactive user experience.

High fidelity screens established a realistic experience to encourage useful stakeholder feedback.

• Conducted usability testing on high-fidelity interactive prototypes to gather authentic feedback from both product owners and dealers who will be using the application.
• Performed A/B testing with these prototypes to analyze concrete, data-driven results.
• Refined the prototype based on feedback and conducted additional rounds of testing.
• Attached are a few sample high-fidelity mockups.